by Rene Street | Apr 30, 2024 | Blog, Business, Uncategorized
Burnout is impacting every industry, company and role. There are no exceptions. Leaders often find themselves in the trenches, navigating through the chaos, and driving their teams towards success. However, amidst the pursuit of goals and objectives, there’s a lurking enemy that can undermine all efforts – burnout. In the burnout battle, we often find the great divide.
Leaders believe that their employees aren’t being impacted by burnout or that their people have everything they need to beat it. Yet, employees are struggling in the day to day and believe they don’t have the strategies, tools or support to help them. We call this the burnout gap (the distance between what leaders think and how employees feel).
Much of the burnout battle, begins with educating leaders not only on the importance of burnout but also the urgency of it, because burnout won’t go away on its own or work itself out. You must be intentional and strategic as a leader and organization to prevent it. Our research has uncovered two components of burnout: the company and individuals. More specifically, a company’s culture and an individual’s habits. If one of these is misaligned it will lead to burnout. Your organization might have a wellness program, but that solely focuses on what employees can do to prevent or beat burnout in themselves, so it leaves out almost half of the contributing factors for burnout.
In other words, if employees work through a wellness program, they will still be headed toward burnout, because it doesn’t incorporate the company side of the contributing factors to burnout. For leaders, preventing burnout is no longer a nice to have, it’s a must do. Here’s why it’s crucial for leaders to take proactive measures to prevent and combat burnout within their teams, along with microstep, a small action leaders can take for massive results.
Burnout Kills Productivity
Burnout doesn’t just sap employees’ energy and enthusiasm; it also wreaks havoc on productivity. Exhausted and disengaged workers are far less likely to perform at their peak, resulting in missed deadlines, more mistakes, and decreased efficiency. The detrimental outcomes often can lead to safety issues and enhance cybersecurity attacks. When leaders fail to address burnout, they inadvertently sabotage their team’s performance and jeopardize the organization’s bottom line.
Microstep: Find one way to acknowledge or appreciate your people at least on a weekly basis. When employees get recognition six times a year (once every other month), performance increases by 32%, according to WorkHuman. Imagine if they received recognition weekly how much their performance would increase.
Burnout Breeds Disengagement
A burned-out workforce is a disengaged workforce. When employees feel overwhelmed and undervalued, their commitment to the job dwindles, and they become more prone to absenteeism and turnover, which costs U.S. employers $300 billion annually due to burnout. Leaders who turn a blind eye to burnout risk losing their top talent to competitors and creating a toxic culture of apathy and discontent.
Microstep: Address the elephant in the room and start talking about burnout. When you talk about burnout, employees lean in and become engaged, knowing that you’re creating a safe place where they will be met with compassion, empathy, and understanding. They recognize their work community is operating on the same foundation on which they can all build and thrive.
Burnout Undermines Creativity and Innovation
Innovation thrives in environments where individuals are energized, motivated, and encouraged to think outside the box. Unfortunately, burnout stifles creativity and dampens innovation. Exhausted minds lack the clarity and focus needed to generate fresh ideas and problem-solve effectively. By neglecting to address burnout, leaders inadvertently stifle their team’s creativity and hinder their organization’s ability to adapt and thrive in a rapidly evolving marketplace.
Microstep: Encourage frequent breaks. You people are most productive when you work for 50 minutes and take a 10-minute break. Instead of pushing through to finish a project or a task, give their brains the time and space to unwind and decompress. When they get back to it, they’re more creative and innovative and are able to finish things faster by taking that much needed break.
Burnout Damages Health and Well-being
Beyond its impact on productivity and performance, burnout takes a significant toll on employees’ health and well-being. Chronic stress and overwork can lead to a host of physical and mental health issues, including anxiety, depression, cardiovascular problems, and weakened immune systems. Leaders who prioritize the bottom line over their team’s well-being not only jeopardize individual health but also incur long-term costs in terms of healthcare expenses and employee morale.
Microstep: Implement more fun into the work days. Fun and work aren’t mutually exclusive. The more fun employees have at work, the more they will stay at the company. Fun shows up in different ways for people. Trivia, contests, ropes courses, or karaoke—ask them what they like to do for fun and then do it.
Burnout Leads to Leadership Failure
Ultimately, leaders bear the responsibility for the well-being and success of their teams. Failing to address burnout is a failure of leadership. Leaders who ignore the warning signs of burnout, or worse, contribute to its proliferation through unrealistic expectations and poor management practices, risk damaging their reputation and undermining their credibility as effective leaders. The ability to recognize, prevent, and address burnout is a fundamental skill that separates great leaders from mediocre ones.
Microstep: Do a two-word check in. Ask your team, “How are you really feeling,” and don’t allow them to say, “Fine.” Inspire them to tap into other feelings. When they say anxious, stressed, depressed, sad, hesitant or words like these, it’s an opportunity to dive into a deeper conversation and ask, “How can I help,” which lets them know you care about them as a real person and not just a worker.
The battle against burnout is more critical than ever. Leaders who prioritize the well-being of their employees and take proactive steps to prevent and combat burnout are not only fostering a healthier and more engaged workforce but also safeguarding the long-term success of their organizations. By leading by example, cultivating a supportive work culture, and promoting life-work alignment, leaders can empower their teams to thrive under any circumstance. Remember, the fight against burnout begins at the top – and it’s a battle worth waging.
About the Author, Jessica Rector
Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www.jessicarector.com
by American Business Women's Association | Feb 14, 2024 | Blog, Business, Uncategorized
To view the complete video, “WHY I JOINED ABWA” – Click the link and/or copy and paste the link into the internet search field: https://youtu.be/iqHYOG_rmcg
About ABWA Member, Dr. Ka’Ryn Holder-Jackson
Dr. Ka’Ryn Holder-Jackson is a dynamic innovative business executive; her expertise is leadership training and development, strategic planning, and organizational development. An articulate, diplomatic, interpersonal communicator with an uncommon ability to influence, motivate, inspire, and communicate with diverse constituents,
A native of San Francisco, she is a graduate of San Francisco State University, where she earned a Bachelor of Science in Psychology, the University of Phoenix, where she earned a Master’s of Business Administration and Capella University where she earned a Doctorate in Human Services.
Ka’Ryn presently serves as the Executive Director of ACCEL San Mateo County Adult Education Consortium where she leads a Ka’Ryn leads a coalition of regional education, training, business and industry partners bridging the gap between employer demand for an educated and skilled workforce and the supply of workers with the necessary skills for a 21st century labor market.
As a former Associate Director for the American Diabetes Association, San Francisco Bay Area, Ka’Ryn received honors as the recipient of a Certificate of Special Congressional Recognition in 2015 from the Honorable Barbara Lee 13th Congressional District of California, In Recognition of Dedication to Educating the Community About Diabetes & the Importance of Health Care.
Ka’Ryn has over 20 years’ experience serving in Executive Management in corporate, for profit, not-for-profit, non-profit, and education Sectors. She is the CEO of A’Ryze Consulting; a Certified Executive Coach, Speaker, Trainer, Corporate Facilitator, and has over 20 years’ experience in the financial services industry and is a licensed financial services representative.
Awards & Recognition:
- 2023 Top Ten Business Woman, American Business Women’s Association
- 2019 Woman of Distinction, American Business Women’s Association
- 2018 Commendation Board of Supervisors of San Mateo County, California
for Leadership in our Communities
- 2015 Certificate of Special Congressional Recognition from the Honorable Barbara Lee 13th Congressional District of California, In Recognition of Dedication to Educating the Community About Diabetes & the Importance of Health Care.
by Rene Street | Jan 10, 2024 | Uncategorized
5 Steps To Turn Negative Thoughts Into Positive Actions
Do you have a Negative Nancy (NN) or Toxic Tim (TT) that you’re keeping longer than you should? Would you let them go if you weren’t so short staffed? One Negative Nancy or Toxic Tim infiltrates the whole company and it spreads throughout, affecting everyone.
Think of it like this: You attend a meeting that NN was in. When you leave, you approach Positive Polly and share with Positive Polly, “It’s so frustrating dealing with NN. Why is she still here? All we do is constantly listen to her babble and unhappiness.” Before you know it, you become a Negative Nancy, and Positive Polly sees the impact the original NN has made on you and the team. It only takes one person thinking negatively to bring the whole environment, culture, and team down. In order to help you, Positive Polly shares the following.
You have 60,000 thoughts a day and 80% of them are negative. These come in the form or doubt, worry and stress and are linked to poor attitudes, declining engagement, and poor performance. Most people think they are positive and optimistic, yet negativity shows and they don’t recognize it. In fact, 95% of your thoughts are repetitive. So, all of the negative thoughts keep getting repeated, impacting how you show up, speak out, lead, and live.
Your thoughts are the fundamental foundation of everything you do and everything you don’t do, yet often times you don’t think about them. When was the last time you thought about what you thought about? If you’re like most people you think the same way you’ve always thoughts, resulting in the same behaviors, actions, and results. If you want to change relationships, communication, interactions, your confidence, you must first change how you think. Once you change that, then everything else will change as well.
Here is a five-step process to help you change your thoughts to invoke different actions, behaviors and results and develop a positive work environment.
ONE: Identify – Recognize Your Thoughts. There’s an exercise to help you very specifically identify your negative thoughts. It’s called the Stand up/Sit down exercise. This is a great exercise to do as a team. Have someone read a set of statements. For every statement you agree with, you will move your body. Everyone starts in a stand-up position. For example, if the first statement is “If you’re ever thought you’re not smart enough,” and you agree, you’ll sit down. If you disagree with the statement, you’ll remain as you were. If the next statement is, “If you’ve ever thought you don’t have enough time,” and you agree, you’ll move (either stand up or sit down depending on what you did for the first statement). This repeats for every statement read (there should be about 15 statements read). During this activity, you can expect to hear laughter evoke from your group, as they are moving for most of them, which shows that negative thinking arises without you consciously knowing. And you have a lot more of them than you believe.
TWO: Write It. Once you’ve identified your negative thoughts, it’s important to write them down. Something happens in your brain when you write things down. They tend to become real, and you remember them more. So, when you write down your negative thoughts, you become more mindful when they arise. Follow the rest of the process with just one of your negative thoughts. Once you have mastered one, work on another (you don’t want to overwhelm you or burn you out on doing too many at once).
THREE: Triggers – What are your triggers for your negative thinking? Triggers can be a place, situation, mood, experience, or thing. If you’ve ever had a conversation with someone and walked away saying to yourself, “Why do I even bother,” then you also know a trigger can be a person too. And many times, it is a person. Write down all of your triggers. When you’re aware of your triggers, you can be on the lookout for them. When they come up, as they will, you are armed to not allow the negative thoughts to follow.
FOUR: Reframe – List all the ways to reframe the negative thought. There are two ways to do this reframing. First, you can say the opposite of the negative statement. Instead of staying I’m not a good enough leader, you can say, “I’m an awesome leader.” The second way is to ask questions. For instance, what courses do I need to take to become a better leader, what leadership book should I read to improve my leadership skills or who can mentor me into being a better leader. Your brain is constantly talking to. If you say you’re not a good enough leader, your brain will validate it with all the ways that it’s true. If you say you’re an awesome leader, your brain will validate it with all the ways that it’s true. So, listening to the positive part of your brain will make all the difference in your work and life.
FIVEl Action – Once you have your reframing options, pick one to take action on. Nothing changes until you take action on it. Small action makes a huge difference. If you want to know the best leadership book to read, you may initially think you do not know any, however, your brain can solve that dilemma. It’ll reply with ideas to look up leadership books on Google, put a post on Facebook asking your friends for their recommendations or look up Amazon book reviews. Then it’s time to decide which action you will take (which book to order and order it). Small consistent action is key to eradicating negative thinking.
The more you work through this process the more positive thoughts you have. You’ll soon recognize negative thoughts in others and can help them master their own mindset. You’ll become the Positive Polly and help develop a positive work environment that no one wants to leave.
About the Author:
Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www.jessicarector.com
by American Business Women's Association | Nov 21, 2023 | Blog, Business, Business, Uncategorized
3 Ways To Keep Burnout From Spreading Like Wildfire
Burnout is impacting every company, position, and industry. With 90% of the workforce experiencing burnout in the last year, you can no longer afford to ignore this epidemic. It’s affecting teams, leaders, and the whole organization…even you.
Even if you’re not the one in burnout, it still impacts you.
Think of it this way. How do you feel the next morning when you don’t get quality sleep the night before? Grumpy? Groggy? Foggy? Impatient, irritable, unfocused? Lack of sleep impacts your perspective, attitude, how you respond to others, and how you react to situations.
The same thing happens with burnout. It doesn’t stay self-contained.
When a team member, let’s say Burnout Betty, has burnout, it impacts how she leads, communicates, listens, focuses, thinks, interacts, her behaviors, energy, mood and disposition.
It literally impacts everything. When one person is in burnout, it also trickles out to others, because burned out people burn others out.
Even if you don’t have burnout, you’re being impacted by it when someone else does or is on the brink of it. You have the power to do something about it. What can YOU do?
START A DIALOGUE—Begin talking about burnout is the best place to start. Even though burnout is rampant in the workforce, there’s still some stigma around it. People often fear, if they admit they have it, what will others think, do or say. Will my leaders think I can’t do my job? Will they take away responsibilities or will they lose trust in me?
If Burnout Betty (BB) isn’t focused, she becomes distracted, unproductive, and making more errors. She will do the same work multiple times, miss deadlines or forget to meet a client. Those are best case scenarios. BB will easily cut corners leading to cybersecurity attacks, safety issues and possible injuries.
When BB misses deadlines, makes mistakes, or has to redo work, how does that impact you? You might have to stay longer, do some of her work, or maybe your work gets pushed back waiting on her to get her part to you, which means missing dinner with your family, being absent at your kids’ activities, or not meeting your deadlines.
Lean into your storytelling skills. Share your burnout story with BB. When you were in it, what led to burnout in your life, and the strategies you implemented to move past it.
When people are in burnout, they tend to pull away and isolate themselves. When you tell your burnout story, they will start to engage. The more you talk about burnout, the more it reduces this stigma. In the process, you allow others who are experiencing it to not feel alone and to know that someone, somewhere gets it and understands. You create a safe place of compassion and empathy.
This lets others know it’s okay to feel burned out. You can still love your job and be burned out.
CREATE AWARENESS AROUND BURNOUT—Burnout doesn’t discriminate. It’s impacting your people. The more your team knows what to look for and what to do to prevent it, the less likely they will find themselves in it. Develop a keen eye, because you can’t change something you aren’t aware exists.
Since burnout impacts mental health, Burnout Betty is easily frustrated or irritable, making it harder to communicate or interact with her, because others don’t want her mood to affect them. One Burnout Betty, Negative Nancy or Toxic Tim can bring a dynamic team to a halt.
Talking to BB can leave the most positive person in a negative state, because she doesn’t listen or she’s in a bad mood. So, every conversation takes longer than it should, which means less time for you to tend to your daily tasks.
Build a task force of people who want to be the eyes and ears in your organization in regards to burnout. They can gather information, ask questions to BB and other team members, and start creating a strategy to combat this epidemic. Then take the information they gather, and do something now to help them prevent it.
This allows BB to know that she is being heard and understood and that she matters. One of the biggest qualities people want in their company is to know they matter. When BB knows she matters, she feels supported, knowing she will get the help she needs to combat burnout.
Hint: Time off is great, but vacation won’t cure burnout. Once you create awareness around it, share with your people day to day strategies that work to help alleviate burnout.
IMPLEMENT A BURNOUT PROGRAM—This is the key, fundamental element. Talking about it is a great beginning, but it’s imperative to do more. The only way to prevent and address burnout is to be intentional and strategic with it. Workplace wellness programs aren’t enough; 97% of them don’t specifically address or help with burnout, which is also why 80% of employees aren’t actively involved in wellness programs.
As a leader, you have to do your part to help your people with burnout. If you want long term results, your organization MUST implement a continual program (not a one and done) to help people like Burnout Betty with burnout and others to prevent it.
A long-term strategy is where the magic happens with burnout. Burnout is a slow crawl, and working through it is multi-layered. Whether it’s an online course, bootcamp or Train the Trainer certification, burnout training is no longer a “nice to have.” It’s imperative if your company wants to keep their top talent and create a happy, thriving workplace and culture.
The most successful burnout programs have these key components: accountability, support, encouragement, and Q&A.
Burnout doesn’t go away on its own. With most industries incurring staff shortages, it’s up to you, as a leader, to invest in your people if you want to keep them. Since the #1 reason why people leave organizations is due to burnout, it’s a huge opportunity for you to end the burnout epidemic by starting the dialogue, creating awareness and implementing a burnout program in your company. It’s a win-win for everyone. What will you do to help your people end burnout?
About the Author, Jessica Rector
Jessica Rector, MBA, author of the #1 best-selling “Blaze Your Brain to Extinguish Burnout” and nine other books, helps organizations, leaders, and teams Say Yes to eradicate burnout and enhance mental health. As a burnout trailblazer, her research is used in her consulting and speaking and often shared on her podcast, “The Say Yes Experience.” For how Jessica can help your organization and team, go to www.jessicarector.com
by American Business Women's Association | Aug 27, 2021 | Blog, Uncategorized
Regardless of what date the calendar shows, business is blooming – and the season for sowing success is officially here. The ways businesses can promote themselves is blooming, too – blogs, podcasts, social media, website search engine optimization, television, magazines! How can business owners, subject matter experts, and thought leaders weed out what will land on the rocks and what will bear fruit when it comes to publicity?
You see, a targeted publicity campaign is much like gardening. It requires an innate understanding of the medium where your expertise best fits, properly nurturing the attention that you generate, and reaping the rewards of increased awareness of your unique space in the business market.
So where to start? The soil, of course!
The Soil – Your Market
A successful publicity campaign starts with deep knowledge of where your knowledge works. Whether you excel at providing management solutions or the art of making the most of the clock, you don’t simply want to blast out your content like a defective garden hose. Just like different substrates, different avenues exist for your expertise – and you need to choose the one that’s best for your expressed goals.
Whether that means pitching your content out to a specific geographic area or DMA that pertains to a coming event, or providing comment on a national news story, you have to possess a keen awareness of where your knowledge best fits and the outcome that you’re hoping to elicit.
Sowing – Targeted Pitching
Just like you shouldn’t take a scattershot approach to planting seeds you hope will eventually produce fruit, you shouldn’t assume you can just cover each and every aspect of the media with a publicity campaign. It’s about targeted pitching of content to editors, writers, and producers.
Plant your expertise seeds where you have the strongest opportunity for success. That means having a firm grasp on your target market where you know you have a strong shot of developing enduring roots – not just a momentary glimpse of sunlight.
Nurturing – Building Relationships
Anyone who has ever seen that first seedling sprout in their garden or field knows that immediate feeling of elation. Things are happening! I wasn’t just tilling and watering this soil for no reason! It’s a burst of excitement in knowing that your work had paid off. But those same folks will can also identify with watching their work wilt on the vine and the inescapable thought that more could have been done.
Once you have started the process of pitching out your expertise – be it to daily newspapers in the form of interview availability, or articles to trade, industry, and association publications, it’s imperative that you nurture those leads by properly tracking and following up with the editors who have requested your comment or content.
One of the biggest mistakes that is made during a publicity campaign is fostering a one-sided relationship. Each one of those columnists and editors is looking to fill space with intriguing content on a consistent basis. Just like you wouldn’t prune your leaves or fertilize all at once when it’s convenient, you need to maintain a dialogue with those who are looking to you for answers.
That doesn’t mean to bombard them with emails or phone calls—it simply entails having a firm process in place to touch base on the status of your article or interview, and be ready to reach out when a mutually beneficial opportunity arises.
The Harvest – Frequency and Repetition
The pinnacle of sowing season is the harvest—where you can reap the rewards of your time, efforts, energy, and dedication. After months of tending to your crops, it’s finally time to take out your bushels and account for your yield.
In a PR campaign, the sowing season runs year-round as a well-targeted campaign means you’ll receive a bounty of coverage on a consistent basis – regardless of the date on the calendar.
To the Market – Benefiting from Publicity
Off to the market with your haul! This is where the hard work really pays off and you can assign a definitive, tangible value to the time investment to planting, tending, and harvesting your crop.
With publicity, post-placement marketing is a key, critical component in a campaign’s life cycle. Without effective marketing to the associations and industries who utilized your expertise in their publication you cannot truly capitalize on the commitment you made to growing your business or enhancing your audience at the outset.
Effectively marketing the publication that you receive involves outreach to the industries who found direct value in your content—be it your perspective in an interview or your unique selling propositions in articles. Without leveraging these placements and marketing to those industries, you’ll be left with a bounty without a buyer.
With business back in full bloom, events are currently being planned and organizations are seeking experts to enrich their audiences with their point-of-view. To enjoy the full range of benefits of a publicity campaign you must think like a farmer or gardener—determine the fertile soil for your content, sow the seeds of your expertise with targeted pitching, with a green thumb frame-of-mind (in a monetary context, of course), nurture the relationships built, and then leverage your placements to begin marketing your content.
As the gardeners and farmers among you know, it doesn’t happen overnight. But with time, care, and dedication you’ll enjoy the rewards of a fruitful publicity endeavor.
About the Author:
Russell Trahan is the Owner/President of PR/PR Public Relations and the Author of Sell Yourself Without Saying A Word. PR/PR/ Public Relations is a boutique agency specializing in thought-leaders and subject-matter experts. He positions his clients’ expertise in front of their target market. PR/PR Public Relations has a 20+ year history of getting 100% of their clients results. For more information, please visit: www.PRPR.net.
by Rene Street | Nov 12, 2019 | Uncategorized
Organizations have many options when it comes to marketing for Small Business Saturday, which occurs on the first Saturday after Thanksgiving. Small Business Saturday encourages consumers to support local businesses. The event drives attention to local small companies, presenting them with an opportunity to create brand awareness and increase local sales.
Taking advantage of Small Business Saturday requires planning, executing, and financing strategies. Funding your efforts can be done through securing a small business loan. The working capital can be used to hire seasonal staff, purchase extra inventory, or pay for a marketing campaign.
However, marketing isn’t always simple. Here’s what you need to know and how to take advantage of small business’s big day.
Ramp Up Digital Marketing for Small Business Saturday
Brands must work to engage customers through both digital and physical means. This omnichannel experience begins with digital marketing basics. You Should Consider:
Building Relationships on Social Media: Connecting with customers on social media can help you capture additional holiday sales. When marketing for Small Business Saturday, you may want to gradually tease out your plans for the big day. You can use social media to broadcast a special offer or invite customers to an in-store event. Social media is ideal for highlighting how you plan to celebrate Small Business Saturday. When posting on social media, be sure to include the #ShopSmall and #SmallBizSat hashtags.
Using Email Marketing: Email campaigns are an effective way to garner consumer attention and bring awareness to exclusive Small Business Saturday deals. It’s important to go beyond broad, generic messages. Personalization is increasingly vital in standing out in email campaigns. Key Strategies to Employ:
- Take the time to get to know your audience.
- Create copy aimed directly at them.
- Highlight promotions that fit their needs.
- Give them a clear action to take in response to the message.
Fostering Online Reviews: Consumers actively research products and services before committing to a purchase. Consider teaming up with an influencer who has a large following and a fair amount of influence within your area or niche. You can send them product samples in return for an honest review. This will help drive visibility and increase consumer confidence.
Implement Traditional Advertising Programs
Small businesses benefit from the ability to offer localized, personal services. You can leverage your relationship with your community to build trust and increase brand awareness. Traditional advertising campaigns can be ideal for furthering your presence in your community. Key Strategies to Employ:
Getting Involved With Your Local Xommunity: Participating in community service events helps you get to know those around you. And helps them get to know your business. Interacting with potential customers in a community setting shows that you’re interested in relationship building rather than just maximizing sales. You could consider sponsoring a charity or local event. Successful community involvement plans require commitment and a genuine interest in what you’re doing.
Run Ad Campaigns With Local Media: If you want to drive engagement at a local level, you must use channels that are specifically aimed at your local community. Your message can slip into the background on far-reaching media channels, but an ad campaign in a local paper can go a long way in helping people connect with your brand.
Offer Deals and Promotions: It’s critical to recognize the importance of deals and promotions when marketing for Small Business Saturday. Limited time offers, and discounts can persuade customers who are on the fence about your products and services to give them a try.
Prepare Your Systems and Operations
If you’re successful at marketing for Small Business Saturday, then you’ll need to be prepared for an increase in volume and customer interactions. Consider:
Optimizing for Mobile: Consumers do everything from product research to actual purchases via smartphones and tablets. Make sure your website is mobile optimized. If your website is not optimized for mobile, you risk running into problems as you work to increase traffic surrounding Small Business Saturday.
Updating Your Website: Make sure your address and contact info is correct on your website. Additionally, review your site to make sure that promotions are prominently displayed, and your payment process is working properly. Put new product pictures out if your current listings seem dated and ensure copy properly reflects your services. Take time to upgrade and adjust your site before the big event.
Hiring Seasonal Staff: Since Small Business Saturday falls in line with the holiday season, it’s a convenient time to bring in extra staff. Seasonal employees can be used to help launch a new marketing campaign, handle sales, or interact with customers.
Managing Your Inventory: One of the most important considerations for Small Business Saturday is that you have plenty of goods to sell. A boost in sales won’t matter if you don’t have inventory available to meet customer needs. Take some time to analyze your supplies and ensure you’re ready for the increase in demand.
By participating in Small Business Saturday, local businesses receive quite a few perks including community support, great local marketing opportunities, and the high potential to reach new customers. Utilize the above marketing strategies to better prepare for Small Business Saturday and take advantage of the shopping frenzy.
Ben Gold is president of QuickBridge, a privately-held financial services firm providing “small business loans” and short-term working capital funding solutions for small-to medium-sized businesses nationwide. Based on its growth, QuickBridge has ranked two consecutive years on the Inc. 500 Fastest Growing American Companies list. Ben is a thought leader in the financial tech. industry and a contributing member of the Forbes Finance Council.
